Tag Archives: social media

The integration of AI and social media offers businesses enhanced audience analysis and content optimization, but also raises ethical concerns due to misinformation. This paper examines AI’s impact on social media using a mixed-method approach, analyzing 1540 scholarly documents with bibliometric and literature review techniques. Researchers identified ten dominant themes, such as Conversational Agents, Human Emotion, Deep Fakes, and Algorithmic …

Social media can effectively promote physical activity, but the best types of content for this purpose remain unclear. This research aimed to identify factors that drive social media engagement in physical activity (SME-PA) and determine the most effective content for promoting these behaviors. Using quasi-experimental and experimental studies, it was found that high information availability, strong social ties, trust, and …

Human rights activists increasingly use social media to address war crimes denial by raising awareness, mobilizing support, and fostering community conversations. War crimes denial harms survivors, obstructs reconciliation between ethnic groups, and escalates the risk of further violence. While social media visibility is often seen positively, its unintended consequences on inhibiting acknowledgment of ingroup responsibility are often overlooked. This study …

This research examines how public perceptions of libraries, expressed through social media discourse, influence their role as public spaces. Using qualitative methods and data collected from various online sources, including Twitter, blogs, and news articles, the study analyzed 18,461 texts related to libraries in Indonesia. Out of these, 82 texts were selected for critical discourse analysis, revealing that social media …